Frontpoint Security, a leader in home security systems based in Vienna, VA, recently asked Billy Casper Golf (BCG) to speak at its “Core Values Week” event as a panelist expert. Tom Reilly, Director of Talent Management for BCG, pointed to the importance of treating customers the right way, highlighting our company’s ACE the Guest Experience model as a leading program in customer service.
Founded on a culture of delivering the most enjoyable experiences for our guests, ACE is the golf industry’s most innovative and successful employee training and coaching program. Each of BCG’s 6,000 peak-season employees, from the General Manager to the Starter, is taught to have one common purpose: to work as a team in providing outstanding service to every guest, every round, every day.
Treating the customer with utmost respect and integrity isn’t an obligation here at BCG, it’s a way of life.