Peter Hill: Power Player

Peter Hill

With an ever-present eye on the future, Peter Hill continues to be one of golf’s foremost influencers for more than a decade and counting.

The Billy Casper Golf Chairman and CEO was recently ranked No. 6 on Golf Inc. magazine’s list of “Most Powerful People in Golf,” the 11th consecutive year he’s finished in the top 10.

Hill joined some of the game’s biggest names including legend Jack Nicklaus, stars Jordan Spieth and Rory McIlroy, PGA TOUR commissioner Tim Finchem and Golf Channel President Mike McCarley.

In becoming the world’s fifth largest owner-operator of golf courses, country clubs and resorts, Hill is known for building programs which significantly introduced golfers to the game and prompted lapsed golfers to return. 

The magazine lauds Hill’s passion, and several BCG highlights contributed to the ranking;

  •  Addition of 12 managed properties the past year 
  • Launched BCG Select, an à la carte service offering whereby course owners remain hands-on in optimizing business performance
  • Introduction of Casper Labs (part of BCG Ventures), the company’s in-house “think tank and testing ground,” that drives engagement through FootGolf, GolfBoard, the Billy Casper Digital Network and other initiatives
  • Presented with Wounded Warrior Project’s prestigious “Talkhouse Award for Community Service” for the World's Largest Golf Outing that raised a record $1,024,287 in 2015 – and more than $3 million since 2011 – making it the biggest one-day celebration of golf and charity
  • Honored with the coveted “Helios HR Apollo Award for Talent Development” by focusing on in-depth employee training via BCG University that includes “ACE the Guest Experience,” “Building Our Buffalo” (mentorship) and Superintendent Business Institute modules
  • Expanded services offered by Buffalo Brand Invigoration Group, including public relations, integrated marketing, strategy development, social media and creative service
  • Growth of its Women on Course division by 200% in membership, 400% in participation and 100% in events which have welcomed nearly 30,000 women to golf and its amazing lifestyle
  • Strengthened its industry-leading marketing and digital footprint  by rounding out its internal data segmentation, analytics, dynamic pricing, promotional activation and social monitoring teams
  • Upheld its No. 1 rank among management companies in courses enrolled in the Certified Audubon Cooperative Sanctuary program

“Billy Casper Golf remains the vanguard for professional golf course management,” says Hill.  “This recognition is the product of a remarkably talented team that constantly advances our super-strong operating platform.”

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