We recognize the best feedback is guest feedback

ACE the GUEST Experience™

BCG’s management team takes great pride in its reputation. We work hard to make sure every round played at one of our courses is a fun and enjoyable experience.

In an effort to make that happen, we have a number of programs for our employees and guests to participate in. For our employees we have a customer experience program called ACE the GUEST Experience™. This advanced training program helps our employees focus on putting the guests needs first and making sure that your round goes off without a hitch.

Our agronomy programs attract and retain the most skilled, business-minded turf professionals in the industry. With a variety of courses across America and more than a thousand combined years of experience among our GCSAA-certified golf course superintendents, there’s no weather pattern, turf issue or agronomic challenge we haven’t encountered and solved.

Even with these highly trained employees we recognize the best feedback is guest feedback!

Our feedback Platform E.A.R.S. (Experience Advocacy and Retention Surveys), was created in effort to get daily feedback from our guests allowing us to get to the heartbeat of our guests on a regular basis.

The Daily Pulse program consists of a feedback survey we send out to each and every new golfer, and another we send out after each round. These surveys help us know what’s going on at all of our courses so we can help guide improvements. They also let our General Managers have another chance to hear your thoughts.

The Voice of Golf program is an annual survey that is more in-depth. It deep dives into everything from conditions to pace of play. This data gathering survey helps BCG get a holistic view of each of our courses.

On top of these programs we provide our courses with surveys that help improve membership programs, Food and Beverage, Golf Shops, Menus, and so much more. Letting your feedback draw the road map for what comes next.

Most importantly we read through all these comments and make changes to improve the guest experience regularly. From adding new facilities, to trying new products, we are always finding ways to ACE the GUEST Experience™.

Want to be a part of our surveys? Take one now!

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