Billy Casper Golf has promoted Alex Elmore from chief operating officer to president of the company.
A 10-year BCG veteran, Elmore, 46, will be responsible for all facets of the BCG, which boasts the largest domestic portfolio of golf courses, country clubs and resorts under ownership and operation and fourth largest worldwide. Aligning with an unwavering focus on revenue generation at 150-plus golf properties, he will continue leveraging BCG’s scale, significant commitments to technology, data-driven marketing and highly talented teams at course and corporate levels.
“We are experiencing unprecedented growth opportunities as Billy Casper Golf helps re-shape and strengthen the $68 billion golf industry,” says Peter Hill, BCG chairman and CEO. “Alex Elmore’s leadership will expand our core business of golf operations and integrate new businesses in technology, branding, turf management and cause marketing to our portfolio.”
Elmore was instrumental in BCG’s 2013 merger with Kitson and Partners Clubs, accounting for 13 new golf properties.
“As much as we have accomplished the past few years building the best operating platform in the history of golf, Billy Casper Golf is firmly on the path of even greater near- and long-term growth,” says Elmore. “Our database touches one of every eight active golfers in America, giving us both extraordinary influence in the marketplace and responsibility for the sustainability of golf.”
Elmore’s promotion coincides with executive vice-president Joe Goodrich’s increased involvement with BCG’s aggressive strategy to acquire public and private golf properties, as well as course-management companies. Goodrich will also direct its burgeoning private club division, player-development initiatives, retailing best practices and other programming unique to BCG.
Recently named Golf Inc. magazine’s sixth most powerful person in golf, Hill will continue guiding BCG, expanding its holdings and serving on boards of organizations dedicated to growing the game.