Under BCG management since January 2013, rounds played grew by nearly 20 percent, the most since 2001. Overall facility revenue similarly increased, bolstered by The Five Iron Grille – with a fresh look and new menu – enjoying best-ever food and beverage sales.
“The biggest difference we see is a superior overall experience here at Dauphin Highlands,” says Chris Strand, General Manager at Dauphin Highlands. “Hundreds of new and returning smiles reflect the positive atmosphere and family-friendly culture Billy Casper Golf has instilled.”
Several player-development initiatives and special events have met with rave reviews. They include newly structured annual membership and loyalty programs, a
Women on Course golf-networking series and “The World’s Largest Golf Outing” fundraiser benefiting Wounded Warrior Project. A highly-functional website eases Dauphin Highlands’ connections with guests and streamlines tee time scheduling.
In addition, the Dauphin County General Authority has invested more than $450,000 into course maintenance, golf carts, equipment replacements and clubhouse upgrades. A tree-harvesting project to increase air circulation successfully improved conditions on the 12th and 16th greens.
“Our commitment to the golf operation signifies our long-term vision of making this the best public course in Dauphin County,” says Barbara A. Zemlock, Chair of the Dauphin County General Authority. “Furthermore, Billy Casper’s expertise continues to pay dividends as we anticipate a banner year ahead.”
Consideration is underway for a new restroom building near the 10th tee, and renovation to the roof of the clubhouse. Additional steps are being strategized for future course and clubhouse improvements.