Bradford Creek -- Greenville, N.C.'s only public golf course -- was featured in The Daily Reflector. Billy Casper Golf (BCG) began management of the municipal course on January 1.
In the article, entitled "Snowbound now, new Bradford Creek managers expect bright days to come," regional manager Chip Harris discusses BCG's plans for the course as well as some of the benefits of partnering with an experienced management company.
“The advantage of being with someone like Billy Casper Golf, is we do all of our marketing in house and, as a result of that, we have roughly 150 properties that have all created programs, that they have used, (such as) a beer and bogies event, that may be able to create some excitement around it and get people to come play golf,” said Harris. “We have this library that all of our general managers can go and look and say 'They did that out in California, I think that really has an application here in Greenville. Let me give that a try.’”
To read the full article, click here.