Buff Academy is the place for golf course operators and golf industry experts to meet, learn, grow, and educate each other about the business of golf.
Read as Billy Casper Golf’s VP of Marketing, Emily Clark, describes how private clubs are changing from a buttoned up, older demographic to a more casual atmosphere for young families. Emily discusses key focus points each private club should embrace to bring added value to your club and encourage memberships with this new demographic.
"Times have indeed changed; my stepfather is no longer the target member. Believe it or not, I am. Why? Private clubs have suffered to succeed in today’s economy and family dynamics have shifted with a new generation."
— Emily Clark
Read on for more!
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